Best AI Writing Tools for Press Releases

Press releases are one of the most formulaic types of business writing. Inverted pyramid structure. AP style. Boilerplate at the bottom. Quotes from executives that sound like no human has ever spoken that way. You’d think AI would crush this.

It does — mostly. But the details matter. A press release with wrong dateline formatting, a made-up executive quote, or a missing boilerplate gets tossed by journalists and rejected by wire services. I tested five AI writing tools on actual press release scenarios: a product launch, a funding announcement, a partnership deal, and a new hire. Here’s what worked.

What Makes a Press Release Different From Other Content

Press releases follow rigid conventions that most AI tools don’t fully understand.

The inverted pyramid. The most important information goes first. Not a clever hook, not a story arc — the news. Who did what, when, and why it matters. Every sentence after the lead is slightly less important than the one before it. Most AI tools want to build toward a climax. That’s backwards for PR.

AP style. Numbers under 10 are spelled out. Dates follow a specific format. State names are abbreviated in datelines but spelled out in body text. Titles are capitalized before names but lowercase after. These details seem small, but editors notice them. Wire services will reject releases with consistent style violations.

Mandatory sections. A proper press release needs: dateline, headline, subheadline (optional), lead paragraph, body paragraphs, executive quote, boilerplate, contact information, and the ### or -30- ending mark. Miss any of these and you look amateur.

Quote conventions. Press release quotes are weird. They’re attributed to real people but written by PR teams. They need to sound vaguely human while delivering a marketing message. This is actually something AI handles surprisingly well.

The Best AI Tools for Press Releases

Tool	AP Style Compliance	Quote Generation	Boilerplate Mgmt	Template Quality	Distribution Format	Starting Price
Jasper AI	Good	Excellent	Yes (brand voice)	Strong	Clean export	$49/mo
Copy.ai	Moderate	Good	Yes (workflows)	Strong	Clean export	Free/$49/mo
Writesonic	Moderate	Good	No	Decent	Needs formatting	$16/mo
Anyword	Basic	Moderate	No	Basic	Needs formatting	$49/mo
Rytr	Basic	Basic	No	Basic	Needs formatting	Free/$9/mo

Jasper AI — Best Overall for Press Releases

Jasper produces the most distribution-ready press releases of any AI tool I tested. The press release template follows the inverted pyramid correctly, generates properly formatted datelines, and includes all required sections.

The quote generation is where Jasper particularly stands out. Give it the executive’s name, title, and the key message they should convey, and the output reads like a real (if slightly polished) executive quote. I generated quotes for a fictional CEO announcing a Series B round, and 3 out of 4 were usable with minimal edits. That’s better than most junior PR associates.

Jasper’s Brand Voice feature pulls double duty here. Train it on your company’s existing boilerplate and messaging guidelines, and every press release automatically maintains consistent language about who you are and what you do. For companies issuing 2-3 releases per month, this consistency is worth the subscription alone.

AP style compliance is good but not perfect. Jasper gets date formatting right most of the time and handles number conventions correctly. It occasionally stumbles on state abbreviations in datelines and sometimes capitalizes titles incorrectly. Budget 5 minutes for an AP style review pass on every release.

Copy.ai — Best for PR Teams Handling Multiple Clients

Copy.ai shines when you’re managing press releases for multiple companies or product lines. The workflow feature lets you build a press release template that pulls in company-specific boilerplate, executive names and titles, and brand guidelines automatically.

Set up a workflow for each client: input the news angle, key facts, and desired quotes. Copy.ai generates a formatted release with the correct boilerplate, contact information, and brand language already in place. One PR agency I spoke with cut their first-draft time from 90 minutes to 20 minutes per release using this approach.

The output quality is slightly below Jasper’s — the leads aren’t quite as punchy, and the quote generation needs more editing. But for agencies managing 10+ clients, the workflow automation more than compensates.

Where it falls short: AP style compliance is inconsistent. You’ll need someone on the team who knows AP style to do a manual review. Also, Copy.ai sometimes generates overly promotional language that journalists will immediately dismiss. Tone it down in editing.

Writesonic — Best Budget Option for Occasional Releases

Writesonic at $16/month works for companies that issue press releases occasionally — maybe 4-6 per year for product launches or major announcements. The press release template produces a usable first draft with proper structure.

The output reads more like a marketing announcement than a journalist-ready press release. You’ll spend more time editing tone and fixing style conventions. But for a startup that needs to announce a funding round or product launch without hiring a PR firm, it’s adequate.

Where it falls short: No boilerplate management. You’ll paste your company boilerplate in manually every time. Quote generation is hit-or-miss — about half the quotes need complete rewrites.

Tools That Don’t Work Well for Press Releases

Anyword and Rytr both have press release templates, but the output misses too many conventions to be useful without extensive rewriting. Anyword’s marketing-optimization focus actively works against the neutral, newsworthy tone press releases require. Rytr’s output reads like a blog post with a dateline slapped on top.

If you’re on a tight budget, you’re better off using Writesonic’s template and doing heavier editing than trying to shape Anyword or Rytr output into a proper release.

Writing Different Types of Press Releases

Not all press releases are the same, and the AI tools handle each type differently.

Product Launches

This is where AI tools perform best. Product launches have clear structure: what the product is, who it’s for, what problem it solves, availability, and pricing. Feed your AI tool those details and the first draft will be solid.

Tip: Include competitive context in your prompt. “This product does X, which competitors A and B don’t offer” gives the AI enough to write a meaningful differentiation paragraph.

Funding Announcements

AI handles these well because the format is extremely standardized. Amount raised, round type, lead investor, what the money will fund, and a vision quote from the CEO. The main editing you’ll do is making sure the financial details are accurately represented — AI sometimes rounds numbers or adds details that weren’t in your prompt.

Partnership Announcements

These are trickier. A good partnership press release explains why both parties benefit and what it means for customers. AI tools tend to write these as one-sided announcements that read like only your company benefits. You’ll need to prompt specifically: “Explain the mutual benefit and include a quote from an executive at each company.”

Making Your Release Distribution-Ready

AI gets you 80% of the way to a finished release. Here’s the final 20%.

Check every fact. AI will confidently state things that aren’t true. Company founding dates, employee counts, revenue figures — verify everything that could be checked by a journalist. One wrong number destroys your credibility.

Format for wire services. If you’re distributing through PR Newswire, Business Wire, or GlobeNewswire, each has specific formatting requirements. Headers, spacing, contact blocks, and media sections all need to conform to their templates. AI output needs to be reformatted for each service.

Kill the marketing language. Journalists hate superlatives. “World’s leading,” “best-in-class,” “unprecedented” — if your AI tool generates these (and it will), cut them. Replace with specific facts. “Used by 2,400 companies” beats “industry-leading” every time.

Add real data. AI generates vague claims. You need specifics. “Revenue grew 47% year-over-year” is newsworthy. “The company experienced significant growth” is not. Always add concrete numbers, percentages, and metrics that the AI couldn’t have known.

For tips on writing marketing content that converts across channels, see our best AI writing prompts for marketing.

Which Tool Should You Pick?

In-house PR team issuing regular releases: Jasper AI. The quality and brand voice consistency justify the cost when you’re publishing 2+ releases per month.

PR agency with multiple clients: Copy.ai. The workflow system handles multi-client management better than any other tool.

Startup issuing occasional releases: Writesonic. Good enough for quarterly announcements at a fraction of the cost.

Anyone with PR experience: Any of the top three tools will save you time on first drafts. The editing process is where your expertise matters.

Anyone without PR experience: Consider hiring a PR professional for your first few releases, then using AI tools to maintain the templates and style they establish. AI can replicate good press release writing. It struggles to teach it.

For a broader comparison of how these tools handle different content types, check our best AI writing tools comparison. And for details on what each tool costs across their full plan lineups, see our AI writing tool pricing breakdown.